Clothing is Changing the Wearables Fashion Industry

Silicon Valley based and industry leading tech company Google, along with the denim dynasty Levi Strauss, are collaborating on Project Jacquard.  This project focuses on combining both intellectual and financial resources, to offer consumers a commuter friendly denim jacket with built-in, multi-purpose handsfree Bluetooth technology.

Google has a has created a special team, designed for innovative products called ATAP. Google’s Advanced Technology and Projects group (ATAP) is a skunkworks team and in-house technology incubator, created by former DARPA director Regina Dugan. ATAP works on shorter projects, granting project leaders only two years in which to move a project from concept to proven product.

This will forever change the fashion industry, opening up a whole new world of fashion opportunities. The partnership has created conductive threading, allowing for motion sensor technology to be sewn into the clothing. It features Bluetooth capability to connect wirelessly to your cell phone, creating handsfree connectivity for a tech savvy commuter. Check out the Google ATAP & Levi’s Project Jacquard.

Project Jacquard will allow designers and developers to build connected, touch-sensitive textiles into their own products.

This technology can improve the performance and utility of fashion. Kids clothing can have location capability, athletes could track their performance easier, with less equipment to wear. Smart clothing can have an array of useful possibilities, and can improve productivity.

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