Jawbone to Exit Consumer Market, Focus More on Clinical Services Industry

According to several sources including; Techcrunch, Forbes and Engadget, Jawbone has decided to redirect the focus of the company, towards the Clinical Services Industry. This means abandoning the consumer market for a more B2B model. Designing products specifically designed to track and monitor patients being continuously monitored due to a life threatening disease or illness.

Jawbone has already made moves towards the Healthcare sector. It reportedly spent $100 million purchasing the company Body Media, the makers of a more highly sophisticated wearable sensor, and the firm that conducted a trial program, partnering with the  U.S. health insurer Cigna, in order to track the health of high-risk diabetic Americans.

Opening up more opportunities in the medical device industry: Jawbone acquired Spectros, a smaller, heavy hitter in the molecular sensor and imaging device market. Devices capable of remote monitoring, allowing patients with life-threatening diseases, to be more closely monitored by physicians remotely. Spectros founder David Benaron MD, became the chief medical officer, which includes a seat on the board.

As of January 2017, it was revealed that Jawbone would be cutting its global workforce by 6% and its shares have been trading 70% below their IPO price of $20.

What does all of this mean for the fitjewels Jawbone Up Move Jewelry collection? Without confirmation from Jawbone executives, predicting future designs for Jawbone Up Move is difficult. For now, fitjewels will continue to provide high-quality Necklace sets, to help accessorize your Jawbone Up Move trackers.

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